Blog - EXECUTABLE

12 Oct 2020

admin Chatbots, Facebook Ads, Marketing, Real Estate Permalink

How Busy Real Estate Agents Can Close More Transactions This Year

admin October 12, 2020

Are you a busy Real Estate Agent or Broker who wants to close more transactions? ???

Real Estate Agents Are Busier Than Ever

As a licensed REALTOR®, I understand the struggles of trying to do your own marketing and still trying to service clients. There is just not enough time in the day and if you aren’t an expert in Facebook™ Ads, you are losing money and precious time. I understand how important it is to get qualified leads that will turn into clients. Fielding calls with tire kickers takes away more of your time when you can be following up with leads ready to go.

Get Highly Qualified Leads

Facebook™ Ads Help Busy, Successful Agents & Brokers Close More Transactions. My wife and I formed a Real Estate Team and devoted the majority of our marketing budget to Facebook™ Ads and we are getting highly qualified leads vs leads coming in for a marketing report or some other lead magnet. They come in because they want to work with us! It’s all in the Story Telling so that they connect with us emotionally, the Targeting to understand the right audience show our ad, and the Ad Creative to grab their attention.

Develop A Winning Marketing Plan

You have to develop a winning formula when it comes to marketing on Facebook™ for Real Estate Agents & Brokers. Getting More Clients For Agents & Brokers Using Facebook™ Ads Doesn’t Take Magic, But It Does Take An EXECUTABLE Plan and an experienced team who understands Facebook™ Ads & Real Estate.

I’m sure by now, understanding that if you are not gaining new clients, the potential of the business doors closing is increasing by the day. Because the way to reach clients has changed from radio, tv, and magazines to social media platforms like Facebook™ Ads, it is important that your business is in front of the right audience.

Facebook Ads for Real Estate Agents

If you are not using social media ad platforms like Facebook™ ? in your business, you are not generating business where your next clients hang out. Your next clients average almost 2 hours a day on social platforms, maybe more. So that means it is one of the best places to market your services as an agent for your next clients in your area ?.

Facebook Ads Targeting For Real Estate Agents

But it is not just how much time people spend on these platforms as to why you should be marketing on them, but because the targeting is so spot on, you can get as close as a subdivision to advertise or expand out to zip codes and cities.

In real estate, many people are not ready to buy or move forward with their buying or selling after they have interacted with your ad. The beautiful thing is, you can retarget these people for up to a year! You can’t get that kind of advertising on Zillow and other places like Realtor.com.

Use Chatbots For Real Estate Agents To Qualify Leads

And when you add in Chatbots ? , you now have a more personal way of connecting with your next clients to collect their lead information and qualify these leads before their information gets to you. It is as simple as sending a text message to someone. That’s why they have become so popular for lead generation in the last couple of years. And they will continue to get more popular and you want to be the agent who gets in early versus late.

Chatbots For Real Estate Agents Open More Conversations

Another great thing about Chatbots ? is once your next clients interact with your Custom Chatbot ? , you can send out messenger broadcast messages and stay in front on these people. The open rate for Chatbots are more that 88%. Email doesn’t come close to the response you get with chatbots. Fielding calls with tire kickers take away more of your time when you can be following up with leads ready to go.

Don’t worry if you don’t understand all of this, that’s where Team EXECUTABLE comes in to handle it all for you. We handle the building, executing, and maintaining of these marketing channels, while you benefit from the new business and so you can service your clients. We don’t want you to have to lift a finger ?

If you have a current client list, these clients can be uploaded to automatically be targeted. This kind of list would be of past clients and current clients which is an excellent way to stay Top of Mind. That works out well for repeat business as well as those beautiful referrals! No more chasing down past clients for a referral. Pretty amazing wouldn’t you say?

If you have any questions on getting your business setup with Facebook Ads and/or chatbots, send us a message https://hi.executable.co/message or email us info[@]executable.co.

27 Mar 2018

admin Facebook Ads, Marketing Permalink

Can Facebook Ads Help Me Earn More Customers And Revenue in 2018?

admin March 27, 2018

Get Our FREE Guide on ‘Can Facebook Ads Help Me Earn More Customers And Revenue in 2018?’

There are more than 2 billion users on Facebook today and that number continues to grow. The likelihood of your next customers being on Facebook is very high with engagement for Facebook averaging more than 2 hours a day. This presents an excellent opportunity for your business to capture these new users attention and attract them to your offer.

I Tried But It Didn’t Work

I’m sure you have heard “Well I tried Facebook and it didn’t work for me”. But I would challenge them to see what was their strategy. If their strategy was just to ‘BOOST’ a post, that is just wasting money if you don’t have a strategy. You have to know how to properly segment your cold audience to better qualify them and move them down your marketing funnel to finally have them spend money with you. Just getting LIKES will not cut it when it comes to Facebook.

You Need A Facebook Winning Formula

Having a winning formula is the key to have success with Facebook Advertising and I can tell you that Facebook Advertising works. So when you are trying to market to a cold audience, you want to nurture your relationship until it is time to present your offer. So this would be a mix of using engagement campaigns with blog posts, videos, and other content so that you can showcase your expertise and then after you have created audiences, you can present your offer to a warmer audience.

Be In Front Of New Customers At The Right Time

More than likely, your next customer is not ready to do business with you yet partly because they don’t know you but also, it’s just not the right time. But it is important that when they are ready, you have been in front on these people and staying in front of these interested parties through retargeting.

Retarget Your Current & Past Customers

Facebook is even great if you have a current list of customers in your CRM. You can upload this list and Facebook can identify these customers on their platform and you can run campaigns just to them so that they can buy from you again. As we all know, it is easier to sell to someone you have already sold to versus a new customer. Facebook can help you earn even more revenue from data that’s just sitting around collecting ‘dust’ on your CRM. A great example is a real estate agent. Once your customer closes on their house, you still want to sent out material to these past customers so that you stay top of mind not only for their next real estate transaction, but stay top mind for referrals because they will know “…hey, I know a great real estate agent named xyz”.

Video Strategy

Facebook with the right strategy will earn you more money for your business with the right strategy. Did you know that some of the campaigns we are running for our customers are getting as low as $3.00 per lead, $13.00 per real estate lead, and $.02 per video view? Videos are highly favored when it comes to Facebook Advertising. Videos help new customers find out more about you and brings a better engagement experience than photos and text can.

Targeting

Facebook allow you to specifically target different demographics of people and also their location. So if you need to find all Facebook users living in Seattle, who are parents, living in a single family residence, making more than $100k, Facebook can do that. If you are a local dentist who would like to target people in their hometown with their offer, Facebook can do that.

We would love to sit down and come up with a winning, EXECUTABLE plan so that you can gain more customers, reconnect with past customers, and earn more revenue this year. Our team is built on more than 16 years of online marketing and strategic plan development and know that we can come up with a successful plan for your business.

Give us a call at 404.500.6059 or email us at info[at]executable.co

26 Sep 2017

admin Marketing Permalink

Realtors®, Find Out How My Company Helped My Wife Close On $700K+ in Home Sales In Less Than 6 Months and other Agents

admin September 26, 2017

Does this sound like you? Lead comes in from your lead source, you call the lead and they don’t answer. You may shoot them a text and still no response. So where do your leads go? If you are lucky, you have a CRM with your leads and contacts, but what happens to the leads? Are they automatically put into a drip campaign to keep your face in front of them until they are ready to communicate with you about buying or selling a house?

What typically happens is the lead goes into your CRM, mobile phone, or notepad and what could have been a client gets forgotten and gets lost. And if you have clients now, you are already busy servicing them, it’s not your fault, it’s just that you don’t have the processes in place to take nurture your leads. But because those processes are not in place, you are losing lots of money and future clients and referrals.

This was the story of my wife. She would get leads in and not have the time or processes in place to automatically stay in front of the leads. My company has been working with companies for years building marketing automation processes and software. I decided to build a system that would take her leads, nurture them automatically, and send the leads relevant, valuable content so that when they are ready to talk about selling or buying a house, they know who to contact. Every lead, every time, on time, with no added effort on her part.

How has this helped her? Within 6 months of using our system, she was able to close on $700,000+ in sales just from leads who were nurtured in our system. Now, she still calls her leads when they come in, but she doesn’t have to worry about keeping in front of those leads and when she has time, she can reach out to leads who have opened her emails who have shown interest and allow the system to continue reaching out on her behalf.

If you are ready to move from being overwhelmed with leads not being properly nurtured to providing every lead, every time with value and keep your face in front on them so that when they are ready to sell or buy a house, you are top of mind, reach out to us so that we can provide you with information about our Marketing Automation system for Realtors® and Brokers.

Don’t let let lead fade away, let us provide you with a system that works.